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The refreshed packaging begins rolling out across collections.
March 23, 2026
By: Melissa Meisel
Hempz revealed a complete brand redesign—the most extensive update in its 25-year history. The refresh includes a new logo and packaging, according to the indie personal care brand. According to the company, this “modern visual identity” is aimed at today’s ingredient-conscious, scent-driven beauty consumer. “For more than two decades, Hempz has stood for unforgettable scents and serious hydration,” said Jennifer Weiderman, chief marketing officer at Hempz. “As we enter our next chapter, ...
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